is a modern social app for food lovers.
project overview
Tasteit is a dynamic social network designed for food lovers, offering a platform to share culinary experiences, discover new dishes, and connect with like-minded individuals. This case study delves into the UX/UI design process, the challenges faced, and the solutions implemented to create an engaging and user-friendly experience.
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As the UX/UI Designer, I oversaw every stage of TASTEIT creation, from concept to implementation. Key responsibilities included:
• Conducting user research to uncover the pain points of traditional social network platforms.
• Designing wireframes and prototypes with a focus on accessibility and connection between users.
• Leading usability testing to refine navigation and user flow.
• Implementing responsive designs to provide a seamless experience on mobile and desktop.
• Ensuring compliance with accessibility standards for inclusivity.
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The project began in 2022 in it’s ideation phase and it is continuing to be an ongoing process.
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Figma, Adobe Lightroom, Sketches, Notion, Miro, Premiere Pro, Digital Photography
Challenge:
Food enthusiasts often struggle to find a dedicated social platform that allows them to share their experiences beyond conventional social media. Existing platforms lack an intuitive interface and Tasteit set out to change this offering users specifically tailored for food discovery, community engagement, and personalized recommendations.
Pain points:
Lack of a niche-focused platform for food sharing.
Difficulty in discovering personalized food recommendations.
Inefficient ways to engage with other food lovers.
Visual & Interaction Design
A modern, clean UI with high-quality imagery to enhance visual appeal.
A playful and inviting color palette reflecting the joy of food.
Smooth animations and micro-interactions for an engaging user experience.
food mode
Organized a seamless navigation structure, focusing on:
Chat with foodmates, organize dining plans, and keep track of all your foodmates in one place.
chat
dine mode
Discover Dines (eating and drinking events) and send a request to join the incredible food experience.
discover dines
create dines
Create a Dine event to announce your plans for a meal or drink.
Swipe through an array of food choices, and like your favorites to save them to your liked dishes.
food discovery
View the restaurant's full profile, including menu, locations, opening hours, and featured dishes, and save your favorite spots.
check restaurants
dine requests
Review dine requests and choose to accept or decline before they expire.
View your foodmate's profile, discover mutual favorite dishes and food spots, then take the first step and invite them to dine together.
Foodmates
Profile
Review the dine details, including who is paying, and see if it fits your ideal dining experience.
payment
your dishes
Discover your liked dishes, apply filters, and find people who share your favorites.
Iconography : dine mode
let’s dine
Users can send a dine request to the people they like.
create dines
Users can Add new dine events in their area.
dine requests
Users are able to check who sent them dine requests.
Iconography : food mode
filters
Filter dishes by location, distance, deals, and popularity.
find restaurants
Dishes link to restaurants - view menus, details, and favorite them.
reviews
Rate and review dishes with our iconic cookies.
heart
Users can like their favourite dishes.
minus
Users can skip dishes they don’t like.
double click
Users can double-tap to like a dish.
conclusion: redefining social apps
Tasteit successfully bridges the gap between food lovers and a dedicated social experience.
By focusing on user needs and applying effective UX/UI principles, the platform provides a seamless and engaging way to discover, share, and connect over food.
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visit website 〰️
after launching
50.000 + active users.
200 partner restaurants.
1500 dishes and beverages.
Top 1 Apps on the app store.
Paid partners: McDonald’s, Coca Cola, Zedazeni, Mustchicraft, Ostmost.
$150.000 investment.
