Whatever it is, the way you tell your story online can make all the difference.

Luka is a photographer, art director, and filmmaker based in Berlin. Raised in Ljubljana, Luka was drawn to spending as much time as possible outdoors. Luka’s photos use natural light as a callback to a childhood spent basking in the sun

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.